Can you give an example of a time when you used research to make a decision that positively impacted the business?

This question looks for your resourcefulness and judgment in leveraging research for decision-making. Interviewers want to assess how effectively you utilize data in a business context.

Choose an example where your research led to a successful outcome. For instance, 'I conducted market research to identify emerging trends before launching a new product, which resulted in a 15% increase in customer acquisition in the first quarter.'