They want to see if you purposely applied for this job at that particular company and that you aren’t pursuing it simply for the sake of finding a job. It will help the employer determine your excitement about the opportunity and the motivations that led you to pursue the job.
Looking over the company website, and from our previous discussions, I believe this role would also give me the ability to progress in my career and develop my skills in a lot of different areas such as ‘X, Y, Z’.
“I understand that you seek an individual with outstanding leadership skills. I have extensive experience building and leading teams to success, and I truly enjoy helping people work hard and achieve goals. I also have strong communication abilities, and I noticed that your company values individuals who are able to effectively communicate unique and creative ideas.”
